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Tuesday, 10 April 2018 16:35
Vice President Marketing
Cathy Ahles, Vice President for Marketing and Business Development at Premier, is a practitioner, consultant and educator in public relations and marketing communications. During her 40-year career, she has developed specialties in marketing and PR for aviation, higher education and non-profit organizations. At Premier she is responsible for global marketing, brand management and public relations. As a consultant for several major manufacturers and an aviation startup business, she has provided market research, analysis and brand strategy expertise to aviation clients.
Prior to joining Premier, she enjoyed an eight-year appointment as associate professor and Chair of the Department of Advertising and Public Relations in the School of Journalism and Mass Communication at Florida International University. Earlier in her career, she was President of Durocher • Dixson • Werba Public and Financial Relations, where one of her specialties was the aviation sector. Earlier, she was Vice President of College Relations at Macomb Community College in metro Detroit, Michigan.
Among some 35 industry awards she has won two Silver Anvils from the Public Relations Society of America for a program that raised $90 million in public funds for higher education. Ahles has been National Secretary of the Public Relations Society of America and President of both the Detroit and Greater Fort Lauderdale chapters of PRSA.
Ahles holds a private pilot certificate with single engine land and sea ratings. She has an MBA from Michigan State University and a BS in English Language and Literature from Eastern Michigan University. She is an avid wildlife and aircraft photographer; her photography of a renovated Piper Dakota was featured on the cover and inside the April 2018 issue of Piper Flyer magazine.